![]() ![]() ![]() Pinterest will see $2.29 billion in US digital ad revenues this year.Nearly 16% of US social buyers will shop via Pinterest this year, putting the platform behind Facebook, Instagram, and TikTok.But the platform is looking to commerce to drive growth, in no small part thanks to new CEO Bill Ready, who comes from Google’s commerce division. Pinning for revenues: Pinterest shedded users and underperformed on revenues in Q2. In an ad focused on judgment, a user posting a makeup tutorial says of body-shaming, “That’s not the vibe on here.”.The mental health-oriented ads position Pinterest as “a different side of the internet,” according to CMO Andréa Mallard. ![]()
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